Jo Malone London Wild Bluebell belongs to the Light Floral-Green family. It is globally celebrated for its dewy, translucent quality that captures a moist, watery-floral freshness without feeling synthetic.
- Top Notes (The Dewy Spark): Wild Bluebell Accord, Clove Bud, and Green Sap. A fresh, moist, and subtly spicy opening that mimics wet forest leaves and delicate wildflowers.
- Heart Notes (The Luminous Core): Persimmon (Kaki), Lily of the Valley, and Eglantine Rose. A crisp, sweet-fruity centerpiece featuring milky-peach nuances from the persimmon blended with green florals.
- Base Notes (The Clean Trail): White Musk and Powdered Amber. A clean, skin-like foundation that adds soft longevity and a subtle, powdery warmth to the delicate florals.
The Origin: Preserving the Sacred English Wildflower
Released in 2011, Wild Bluebell was crafted by master perfumer Christine Nagel (prior to her role as in-house perfumer at Hermès).
In the UK, native wild bluebells are a protected species and cannot be harvested from the wild. To capture their fragrance authentically without harming nature, Jo Malone London synthesized an eco-conscious Bluebell Accord that recreates the exact scent of a bluebell forest in spring.
The Signature Minimalist Flacon: The 100 ml bottle features Jo Malone London's iconic, crystal-clear glass column topped with a sleek silver cap and a cream-colored textured label—the epitome of understated British elegance.
